How To Market Locally

When you are a local business—one that serves customers on a local level, not a franchise, branch or other larger service business—you cannot afford to miss any opportunity to get new customers. So many of us create a website because we heard that the internet is the place we need to be!

And then nothing happens.

Local marketing is not particularly hard or convoluted, but it does take time and persistence. And a knowledge of how the internet works.

That is something that most local business owners don’t have.

Should You Use A Local Internet Marketer?

One solution to this problem is to do all of the steps yourself. I’ll show you the major steps below, but when possible, use a marketer who specializes in local marketing. They typically know what they are doing and can often be much cheaper than marketing yourself in-house.

In fact, my firm often sells our services for less than minimum wage, without my clients paying any benefits out and they also get better results than most in-house people can get for them. How about that for value?

However, if you are dead set against using an expert to promote your business, here are 5 good ways to do it yourself.

  1. Make Sure You Have an “<H1>” Tag… and Make Sure It’s Anchor Text Is Your Primary Service Keyword! If you have no idea what I just said, then you need a pro. The H1 tag is the primary heading for your website and it needs to be properly optimized so that Google, Bing and other search engines know what your page is about.
  2. Speaking Of, Title Your Page Properly. Too often I see websites that only have the title of the company. Although that seems like it would be appropriate, just imagine seeing the titles of books at your library. If the title doesn’t state what the book is about, how likely are you to pick it up?
  3. Create A Google My Business Listing. This will be critical in getting you those all-important phone calls that turn into clients. It needs to be properly optimized, too. Do a google search about optimizing your GMB listing and you’ll find some good tutorials.
  4. Create Other Citations. Bing, Yelp, Facebook, YP and Houzz or Angie’s List should probably be at the top of your priority list. Each citation needs to have the Name of your business, Address of your business and Phone number of your business the same. Just remember NAP.
  5. Get Backlinks. A backlink is a link to another page on the internet. These are critical to getting your local business to a top spot on the SERPs. Get them by writing great content and then finding your local business friends who run websites themselves and asking them to link. There’s more to it, but this is a good start.

Bonus… get reviews on your GMB listing as well as Yelp & Facebook. Let people know you are good by asking your customers who gush about you anyway to do it online!

So these are probably the 6 most overlooked ways to get your page ranking, leads coming in and thus more customers for your local business. If you need help, then give me or almost any other local business marketer a call and see what we can do for you!

How To Tell If You Have Bed Bugs in Washington DC

Insects and arachnids, such as spiders, can cause big, rashy bites. So how can you tell if you have bed bugs? You really have to be sure that you are infested before starting any type of treatment.

Most people will suspect they have them if they wake up with red bites on their arms or legs. It is common to see three bites in a row. The reason: the pest is following the same vein as it feeds.

This common bite pattern is also called breakfast, lunch and dinner.

You might think that you will be able to see the pests, however, it is not easy to see them as they like to hide within wall cracks, deep inside the mattress, under base boards and within electrical outlets, just to mention a few places.

If you are wondering how to see bed bugs in your bed, you can try flipping the mattress over very fast. They will look like apple seeds. If you going to try this, be sure to have the vacuum ready to scoop them up. You will be very surprised at how fast they can move.

So, how do you know if you have them? There are four broad ways of detection.

1) If you see the actual bugs, their eggs or their droppings.

2) By getting a pest control professional to inspect your home to confirm that you have them.

3) By using a detector

4) If you show signs of having been bitten by bed bugs

If you see them yourself…

– How big are they? The mature ones are about the size of an apple seed. They are brownish-red in color. And they have 6 legs.

– What color are their eggs? They are tiny, translucent and milky-white in appearance. You will need a magnifying glass and an LED flashlight to see them. They are usually attached in egg clusters to bed head boards and other solid surfaces.

– You see brownish spots on bed linen. This is common and caused by their fecal matter.

– You might also see shed skins on the bed or flooring

Inspection by a pest control professional in Washington 20001…

– Try to get a licensed professional, one who uses a licensed bed bug sniffer dog.

Follow all the instructions they will give you to prepare for the dog’s visit.

The dog will zero in on areas that are infested. This will increase your chances of successful eradication by targeting these areas first when you start a treatment. A good dog handler will be testing the dog periodically by using live bugs.

These test bugs will be trapped inside sealed bottles and hidden throughout the house. This will avoid a bed bug dog false negative.

Inspection by this method can be very quick and accurate

Use detection devices…

There are products available that claim to detect, and prevent, the pests from crawling up the bed legs. For example, cup devices that are placed under each leg of the bed. The bugs cannot climb up smooth surfaces so they will fall into this jar-like device when they try to reach you in your bed.

As an alternative, you can also use plain glass jars.

You can make your own trap by using glue-boards (used for mice catching). Place these around the bed legs.

Some people in District of Columbia have had success using two-sided carpet tape wrapped around the legs of the bed.

A word of caution here about traps: If you don’t trap any bugs, it doesn’t mean that they are not around. So don’t be fooled by a negative result.

If you show signs of having been bitten by bed bugs…

You might ask, what do bed bug bites look like? Most bites are large, raised, reddish and about the size of a quarter. If you don’t mind being alarmed, you might look on the Internet for pictures of them.

Do the bites itch? They certainly do. Try to avoid scratching them as they will only get more painful as a result in Washington DC 20001.