How To Market Locally

When you are a local business—one that serves customers on a local level, not a franchise, branch or other larger service business—you cannot afford to miss any opportunity to get new customers. So many of us create a website because we heard that the internet is the place we need to be!

And then nothing happens.

Local marketing is not particularly hard or convoluted, but it does take time and persistence. And a knowledge of how the internet works.

That is something that most local business owners don’t have.

Should You Use A Local Internet Marketer?

One solution to this problem is to do all of the steps yourself. I’ll show you the major steps below, but when possible, use a marketer who specializes in local marketing. They typically know what they are doing and can often be much cheaper than marketing yourself in-house.

In fact, my firm often sells our services for less than minimum wage, without my clients paying any benefits out and they also get better results than most in-house people can get for them. How about that for value?

However, if you are dead set against using an expert to promote your business, here are 5 good ways to do it yourself.

  1. Make Sure You Have an “<H1>” Tag… and Make Sure It’s Anchor Text Is Your Primary Service Keyword! If you have no idea what I just said, then you need a pro. The H1 tag is the primary heading for your website and it needs to be properly optimized so that Google, Bing and other search engines know what your page is about.
  2. Speaking Of, Title Your Page Properly. Too often I see websites that only have the title of the company. Although that seems like it would be appropriate, just imagine seeing the titles of books at your library. If the title doesn’t state what the book is about, how likely are you to pick it up?
  3. Create A Google My Business Listing. This will be critical in getting you those all-important phone calls that turn into clients. It needs to be properly optimized, too. Do a google search about optimizing your GMB listing and you’ll find some good tutorials.
  4. Create Other Citations. Bing, Yelp, Facebook, YP and Houzz or Angie’s List should probably be at the top of your priority list. Each citation needs to have the Name of your business, Address of your business and Phone number of your business the same. Just remember NAP.
  5. Get Backlinks. A backlink is a link to another page on the internet. These are critical to getting your local business to a top spot on the SERPs. Get them by writing great content and then finding your local business friends who run websites themselves and asking them to link. There’s more to it, but this is a good start.

Bonus… get reviews on your GMB listing as well as Yelp & Facebook. Let people know you are good by asking your customers who gush about you anyway to do it online!

So these are probably the 6 most overlooked ways to get your page ranking, leads coming in and thus more customers for your local business. If you need help, then give me or almost any other local business marketer a call and see what we can do for you!

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